Biography of a UWANTGAME Power Player

Ashley Blackwood is a highly skilled communications, branding and business development professional with over a decade of experience in Sports and Entertainment.

Currently as the Global Sport and Entertainment Public Relations Lead for GMR Marketing, Ashley develops, directs and aligns SAP’s communication strategy with strategic partnerships including the NFL, NBA, NHL, Live Nation, Yankees, WTA, Golf, Soccer, Formula 1 Racing, Extreme Sailing and more. Previously the Public Relations Manager for the New York Knicks, Ashley developed proactive PR, entertainment, and event marketing strategies, programs, and tactics that helped increase exposure and brand positioning for current players, coaches, alumni and other Madison Square Garden personalities. She gained a wealth of experience and spent several years working in Community Relations for the New York Knicks and Phoenix Suns. In addition, she has consulted for the Atlanta Hawks, Phoenix Suns, Orlando Magic, Allan Houston Legacy Foundation, professional athletes, celebrities, non-profits and businesses in the areas of sponsorship integration, community relations, and public relations.

Ashley is a first generation college student, born and raised in St. Petersburg, Florida. She holds a bachelor’s degree in Sport Management from the Florida State University and a Masters of Business Administration and Masters of Sport Business Management from the DeVos Sport Business Management Program at the University of Central Florida.

In her spare time, Ashley enjoys speaking to youth about the business of sport, conducting social media and media trainings, managing and developing brands, and consulting with people and organizations about strategic programming, development, and partnerships. Passionate about using sport as a vehicle for social change, Ashley is committed to educating individuals on how community investment and positive branding can impact the bottom line.  Mrs. Blackwood resides in Manhattan with husband, Jeremane.